Fresh and Right Starts

It’s happening all over the world. With the downturn of economy, people are having to find other ways to make a living. Where I live is no exception.

Recently, I was invited to visit a friend’s new business venture. He decided to open an eatery – the second of my friends to do such a thing. Whilst they seem to be doing all right, extra effort seems to be necessary because their name is not yet established.

It makes me wonder whether this was the right way to go. Would it be better if they had instead got into a business with a name? Like getting a franchise instead? franchises are names which people recognise and that would make it easier for them, and there are so many out there that they could have signed up with….

Perhaps this is something to bear in mind the next time I hear of another friend who needs to go into new business venture.

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