Archive for April 18th, 2013

Election Fever

18/04/2013

Well, my nation has finally called for elections. Parliament dissolved for this – national and all but one state. Flags flying everywhere now that nomination day is over and we know who the candidates are. There is much being posted online. My social network has never been busier. The e-newspapers are being checked so very often…

However, despite the domination of electronic media and social network in passing information attention there is still a place for prints. People still like the feel of prints on paper, and not everyone will have access to the internet all the time. So just as we discovered in our letter box the other day, many still resort to cheap brochure printing. Cheap but in my books, can still be effective if the right target group is reached – the older, less techy-savvy, and perhaps not so conversant in any language but their mother tongue…

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